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Amazon now dominates Google in product search From 2015 to 2018, Amazon surpassed Google for product searches, according to a report from Jumpshot released this week . The two tech giants switched places with Amazon growing from 46% to 54% and Google declining from 54% to 46%. Nearly 90% of Amazon’s product views come from the company’s own product search and not from advertising, merchandising, or product aggregators, the report said. With an 80% market share in many categories, there’s little room available for Amazon to increase its share, while Walmart, from a smaller market share base, is growing three-and-a-half times faster than Amazon, Jumpshot said. However, Amazon has room to รับทำ SEO grow — or be challenged — in certain categories, like women’s clothing where it has a 42% share, furniture where its share is 47%, and beauty products where is has a 72% share. In the span of three years, people have shifted from using Google more for product searches to Amazon, and Walmart is increasing its e-commerce market share faster than Amazon. “Amazon’s dominance has really set it apart as the default place for product search, encroaching on Google’s territory,” said Deren Baker, CEO of Jumpshot, in a press release . “They have seo guaranteed first page ranking started to leverage that strength with more sponsored placements, making billions on their product search even while their market share plateaus.” Meanwhile, Walmart got off to a late start so it is building from a much lower base than Amazon, but is rapidly diversifying its offerings far beyond what it sells เรียน seo in stores. For instance, it has established a marketplace described as a “web mall” that includes unlikely retail partners like Lord & Taylor . The Jumpshot numbers were reflected in recent research from Salesforce and Publicis.Sapient which found that 87% of shoppers now begin their product searches in digital channels, up from 71% in 2017.
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